What to Sell on Amazon - Top Categories


What to sell on Amazon to be successful? It is a hot question. No surprise here, this business is already making some people rich. New sellers are joining the marketplace on a daily basis and the competition is huge, but this should not discourage you. 

Asking what to sell on Amazon is perfectly normal. After all, this is the place on the internet where millions of products are sold every day. Choosing yours may seem hard at first but it really isn’t. Before buying expensive trackers and tools start for free with some research on Amazon.

It is very important to choose the right products to sell on Amazon. We hope this short guide with help you make your choice. It will teach you about the categories on Amazon and how to find things to sell on Amazon.

We hope somewhere in these categories you will find your next successful product.  

best product to sell on amazon

What to Sell on Amazon

Selling products on Amazon can make you a lot of money and many people are already doing it. But if you want to be one of them you need a unique product at a low enough price in a niche with less competition.

The platform is getting saturated quickly so it is becoming difficult to get noticed. So, to be successful and profitable on Amazon, don’t just sell things you are passionate about. You have to be offer something with value. 

It is normal to be confused at first, but don’t get discouraged. Start with small steps, look at the keywords, find the best sellers and move on from there. If you know what product you want to sell, think of the next steps to make it a success. 

On Amazon you can choose between a Professional and an Individual selling plan. Pick the one that best fits your needs. If you are just starting and don’t have a lot of inventory, it may be smart to go with the individual plan.

What to Sell on Amazon

Top Selling Product Categories

By now you are probably wondering what categories to look at when choosing products to sell on Amazon. On the site you can find a list of bestsellers and top performing categories from books to video games. The list gets updated every hour, so you can rely on information which is up to date. Here are our latest picks:

1.  Books

We all know that amazon stared as a book selling website and even today this category is extremely popular.As brick and mortar bookstores close their doors book sales are quickly moving online. There are all kinds of books on Amazon - from classics to brand new releases. Selling books on Amazon is a good idea. Buy them in bulk and you can sell them with a good profit.

2.  Fashion and Jewelry

This is a very popular category but unfortunately quite saturated. To succeed here you need to offer unique products at competitive prices. Remember, people go on Amazon to find bargains and rarely buy luxury items on the platform. Right now, buyers are looking for clothes and accessories at a price lower than $20.

3.  Games and Toys

If you can sell games and toys in bulk you can be very successful on Amazon.

4.  Electronics

Here you will find hot gadgets at surprising prices. Again if you can buy in bulk you can profit with these products. 

5.  Home

The products in the home & kitchen category are selling well. So, take a good look at this category. If you are short of product ideas, browse around for inspiration.

what can i sell on amazon

However, you should know that the most popular categories are saturated and the competition is fierce. Undoubtedly, it will pay off if you invest some time and effort into finding a niche in which you don’t have to compete with thousands of sellers with similar products.


You should love your product and be passionate about it, but unfortunately, that is not enough. Finding the right one to sell on Amazon is critical. First, put the time and effort to make sure it is sellable.

We hope the information above will help you choose the best product for you. Hang in there! Researching may be time boring and exhausting, but it will be totally worth it in the end. It is the right first step to make sure you are doing the right thing. On top of that, the research you have done will give you all the necessary information to make your business on Amazon successful. Make the time to read some case studies and to research some business models before you make a commitment.

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