All About Amazon Sales Rank


The Basics of Amazon Rank

If you’re to pull up your Amazon sales rank, you’re on the right page. Over the next few sections, we will give you a detailed walk through that’ll help you boost your rank in minutes. Additionally, we will also share some key insights that’ll help you understand the dynamics behind the Amazon rank. So, keep reading to know more. 

Amazon Sales Rank- What Does it Mean?

Amazon sales rank can be best defined as the score that’ll help determine whether an Amazon listing is indeed popular in its designated category. It can range from 1 to 1 million and lower rank essentially translates to a better product. 

So, what does amazon sales rank mean? Well, it simply suggests how your product is doing against other products in similar categories. 

amazon sales rank calculator

In the above image, the featured product has an Amazon sales rank of #1699 in the Patio, Lawn, and Garden Category. 

Is Best Seller Rank (BSR) the same as Amazon Sales Rank (ASR)?

Yes, the best seller rank is essentially the same as the Amazon Sales Rank. You will find this rank in the ‘Product Information’, where it is present right under the customer reviews. 

Calculating Sales Rank

The Amazon sales rank is calculated by considering the recent sales and the overall sales of a certain product. The number is then tallied with other products belonging to that category. As you’d probably guess, the product with maximum total sales and recent sales gets the highest rank. 

The arrangement does come with a caveat. In some cases, Amazon also uses its predictive algorithm to choose the rank. That is why recently added products often end up with better ranks than the items listed a couple of years back. 

The Key Factors that Can Help to Grow Sales Rank

There are certain key factors that can help grow your sales rank amazon. In this section, we will take a closer look at them. 


When it comes to amazon sales rank, this is one of the biggest factors you need to consider. Unless you add the right keyword in your listing’s title and description, you can never reach out to the customers who are ‘actually’ looking for your product. 

Image Quality

A customer is instantly interested if you use a proper image against your listings. Make sure the image is bright and of high quality. The dimensions of your image should be at least 1000 x 1000 pixels. 


Your listing will be automatically more attractive when it’s complete. And let’s face it: nobody wants to read incomplete listings. That is why make sure you enter every single field while setting up your listing. 


Your product listing’s description needs to make sense. Describe the product properly and add the right keywords wherever necessary. 

Delivery Time

People will more likely buy your product if it is delivered quickly. Since more sales can potentially increase your review count, it is important to ensure a quick delivery. You can also leverage Amazon's in-house service for this task. 

The Best Tools for Detecting Sales Rank

If you’re looking to monitor the sales of your Amazon products, it is important to choose the right tool. In this section, we’ve listed three of the best tools for this task. 

IO Scout

When it comes to assessing and monitoring Amazon sales rank, IO Scout is one of your best bets. This tool will offer a detailed Amazon sales rank chart whereby you can understand and assess how your products are performing. In addition to the accurate tracking metrics, this tool also helps with keyword research that further drives your visibility and boosts sales. 

Jungle Scout

Albeit expensive, Jungle Scout is a decent Amazon sales rank tracker. Ideal for new users, this tool helps you identify the right niche and the right keywords for your product listing. You can also use Jungle Scout for the LQS. This feature determines whether the listings in a specific niche are duly optimized with keywords. 


Alogopix is a great product research tool that helps you track and monitor Amazon listings. Thanks to its extensive catalog data, you can now boost sales and increase the overall traffic with little to no effort. As with the IO scout app, this one comes with a free trial. 

Boosting Your Amazon Rank

If you’re looking to boost your Amazon rank, you’ll first need to understand why your listing is lagging. One of the easiest ways to check this is by using a product research tool. Use these tools to understand the areas where your listing needs improvement. Next, add good quality images, proper keywords and a detailed keyword-rich description to drive traffic and boost sales.  

Final Thoughts

Increasing your Amazon sales rank might seem difficult, especially when you are just starting out. But with the right insights and the best tools, you can actually pull up your listing and drive higher sales. 


Q. What is a good sales rank on Amazon?

A. A good sales rank on Amazon is likely to vary depending on the number of products in a certain category. Traditionally, ranks between 1 to 3 are deemed good. This means, your product is among the top three items in its category. A higher ranking will naturally boost your product's visibility resulting in greater sales.  

Q. How to find product rank on Amazon?

A. You can find the Amazon product rank under the section called ‘Product Information’. The rank can be found at the bottom of this list. 

Q. How to rank higher on Amazon?

A. You can rank higher on Amazon by adding the keywords in your listing’s title and description. Alternatively, you can also use product research tools like IO scout for better and higher rankings. 

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